New concept of promoting sectoral reforms

Ruma- The new strategy of sector communication, has been adopted on the Conference held in Ruma. The conference has covered four sectors: justice and home affairs, environment, competition and agriculture.

New approach

Glavni cilj bio je da se razgovara o novom pristupu te da se dobiju informacije i povratne informacije od svih ključnih sektorskih partnera o praksama komunikacije u vezi sa EU u pojedinačnim sektorima.

The main goal was to start a dialogue on the new approach, as well as to exchange information between all sectoral partners on sector communication.

The Conference has included a wide network of stakeholders which are in charge of EU-funded projects management, implementation and communication. 

Based on the discussion about main problems, requirements for better communication about EU-funded projects were composed in three main elements: strategic, tactical and operational. 

On a strategical level, the goal is to homogenize communication at the national level, with necessary adaptation to the local needs

Tactical improvements will be focused on the development of simple and recognizable visual identity for each sector with attractive, relevant messages.

Operational enhancement will be mostly related to using new communication tools and joint communication events.